It takes time to shift your perspective from a “home owner” to a “home seller.” This means sellers should try to take on a more objective viewpoint and understand that they are selling a product to a usually younger target buyer.

Understanding The Purchasing Decision

No buyer wakes up in the morning after having seen your property the day before and instantly decides to offer you more than your asking price. Logic dictates that buyers offer you what is being asked or less. How do you get buyers to offer above and beyond?


90% of NYC buyers are represented by their own buyer’s agent. Therefore, it is imperative that we strategically connect to the city’s entire brokerage community via our networking tool.